
Wix allows users and business owners to enhance their brands with a no-code, native mobile app-building tool. The release of the Branded App “is another step in our native mobile app strategy making sure users can create custom iOS and Android apps as easily as they create custom websites,” said Ronny Elkayam, SVP of Mobile, App Market and Strategic Products at Wix, in a press statement. The company said that the data “demonstrates that native mobile apps are increasingly a key business driver for brands to acquire and connect with customers, build brand loyalty, and ultimately serve as an additional revenue stream.” Customers also expect more engagement and interaction on mobile, Wix said, citing separate internal data in April showing that approximately 70 percent of business owners’ customers interact through mobile. Wix cited internal data pointing to increased sales for store or business owners who have their own native mobile apps - an average of a 162 percent increase in transactions per site, and a 510 percent increase in services booked per site on mobile for fitness businesses. SEE ALSO: Wix Acquires Israelis Startup Rise.ai To Extend eCommerce Platform It offers a number of “freemium” and paid plans for website building and web services as well as e-commerce and business plans (where merchants can accept online payments.) The new app-building tool appears to be a natural move for Wix, best known for its easy, drag-and-drop website builder, which also does not require coding skills and which has disrupted web development services since the now-publicly-traded company was founded in Tel Aviv in 2006.
